Amazon Kindle competitor EReader slashes ebook prices

I’ve been pretty tough in the past on the high prices at Amazon Kindle competitors and, the twin pillars of Steve and Scott Pendergrast’s ebook empire. The Pendergrasts sold the company to Barnes & Noble back in March and now things seem to be changing in a hurry. The other day they announced new, cheaper prices across the board at their site:

# All new titles are $9.95 or less for the first week after release at
# After one week, all new titles are set to the publisher list price but will not exceed $12.95.
# No title is priced over $12.95.
# All titles on the New York Times best seller list at eReader are $9.95. The New York Times best seller list at eReader is updated every week.
# All titles receive 15% eReader Rewards.

This actually could be better than Amazon’s previously unmatched Kindle ebook pricing. I had hoped eReader’s move would generate some pressure on Amazon to reverse the trend of prices creeping higher for Kindle books. But on a closer examination, it looks like the competition might not be generating any pressure on Amazon at all. Well, at least no more pressure than a 4 cent discount creates.

That’s because I had trouble finding any of the best-seller type books Amazon is currently selling for more than $9.99 in the EReader store. Brad Thor’s Apostle: A Thriller costs $14.57 as a Kindle book but it’s not among the seven Brad Thor ebooks offered by Breaking Dawn, the most recent volume of Stephanie Meyer’s Twilight series, is $11.38 as a Kindle book and $12.95 at Finger Lickin’ Fifteen by Janet Evanovich, which came out on June 23, is $15.37 in the Kindle store but not available from

And amongst the back catalog books, my admitedly cursory survey found Kindle still offering much better prices. Twilight, the first book in Meyers’ vampire series and available as  a paperback for $6.59 from Amazon, is $6.59 at the Kindle store but a whopping $10.99 from And, p.s., can I just say again how it is really annoying and customer unfriendly that Amazon has stopped showing the prices of other editions and formats on Kindle book pages.

Of course, there’s no way to compare comprehensively the selection and pricing policies across the two sites. Please feel free to post counter-examples in the comments. I also dropped a line to the Pendergrasts to see if they wanted to respond.

Prior coverage:

As feared, Kindle prices appear to be rising (6/22/2009)

Apple gives stage to overpriced ebook developer Scrollmotion (6/9/2009)

Fictionwise improving its e-reader and web site for iPhones and iPods (8/27/2008)

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  • Interesting update – commenter HeavyG over at the Teleread blog has found at least one counter example. It's a case where a book came out for Kindle (and in hardcover) a year ago but it's just hitting the eReader store now and thus appears to fall under the promise that all “new titles” will be priced at $9.95 or less for the first week.

    Executive Warfare: 10 Rules of Engagement for Winning Your War for Success by David D'Alessandro is $9.95 at and $14.82 at the Kindle store. Amazon also offers the book in hardcover for $18.21 down from the cover list price of $24.95.

  • Alessandro

    Hi, just to say that appreciate very much your comment on Chris Andreson's blog
    “The sad problem at the root of many journalists' confusion, including Gladwell's apparently, is that they thought all the revenue and profits rolling in to newspaper coffers in past decades reflected the value of their work when in fact much of it represented the value of the hard-to-match production and distribution chain that could pump out relatively cheap classified ads and Sunday supplements and blanket them all over town. The Internet, as it often does, disintermediated that distribution chain and much of the revenue and profits migrated elsewhere.”

    The main reason why journalist don't understand this, is that the large part of them is not so good that somebody would like to pay to read their article and | or there are others that are at the same level that are writing for free.

    As I read somewhere, the problem could be a Superstar economy in journalism, as in Cinema. Just a few very well paid professionist.

  • tindonet

    nice info.
    keep update.

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    are we to lazy to go to a book store