What a crazy time to be shopping for a tablet computer. There are so many, many choices. Which tablet should you buy? I have some advice — and please give me your intelligent feedback in the comments section below — on the biggest sellers, all of which I have personally used: Apple’s iPad line, Google’s Nexus family and Amazon’s Kindle Fire HD offerings.
Unlike past years, the competition at the beginning of 2013 is hotter than ever, making a decision more complicated than ever. To to simplify, let’s review three basic factors and then I’ll have some advice at the end.
budget | content | uses
How much do you have spend for a new tablet? If you want to hit that magic $199 price point or less, it’s between Amazon’s 7″ Kindle Fire HD and Google’s 7″ Nexus. If you can go up to the $300 to $400 range, you can reach the 10″ Nexus, the 9″ Kindle Fire and the 8″ iPad mini. Heading to $500 and over, you reach the full 10″ iPad.
Adding a mobile broadband radio, which you may want if you plan to travel a lot with your tablet, costs more:
+$100 to the minimum Nexus 7 (also doubles your memory) = $299
+$200 to the entry level 9″ Kindle Fire HD (and more memory) = $499
+$130 to iPad mini = $459
+$130 to the big iPad = $629
(The Nexus 10 and 7″ Kindle Fire HD aren’t sold with built in mobile broadband)
A lot of people will tell you that the easy way to decide on a tablet is to review your so-called ecosystem, or the existing collection of digital music, books, movies and TV shows along with any premium apps you have bought. Just stick with your ecosystem, they say. But I think it’s not nearly so simple anymore. Ecosystems matter less than ever.
First, for music, the vendor is all but irrelevant. Music files now a days are no longer locked to any company’s devices with digital rights management, or DRM, software and can be easily (and legally) trafficked among the brands. The new cloud services, Apple’s iTunes Match, Amazon’s Cloud Music Player and Google Music, all keep track of your songs and let you download them onto multiple computers and devices. And how important is owning all your music? At least in my house, the kids today are far more interested in using subscription music services like Spotify and Rdio, which work great on all the devices, too.
Next come ebooks, which sadly do still carry DRM locks. But even here, for most users, ebooks can travel onto many kinds of devices. That’s because the two leading sellers, Amazon and Barnes & Noble, provide software to read their ebooks for all the different platforms. I’m a Kindle fan and I’ve read my ebooks on devices not just from Amazon but also from Apple, Google and BlackBerry. Google offers ebook software for Android and the iPad but Apple sticks just to iOS (for what it’s worth, I think that’s reason enough to avoid them completely).
Apps are an in-between case. Many are free or cost just 99 cents, so the lost investment of switching platforms is pretty small. Remember just a few years ago when switching, say, from Windows to the Mac meant spending hundreds of dollars just to restore a few key apps like Microsoft Office. In tablet world, this so-called “applications barrier to entry” is almost non-existent.
And many of the most popular apps are available on all three platforms. Amazon has the most limited supply and Apple tends to have the best new apps. But if you’re wondering, it’s pretty easy to see which apps you may be able to keep if you switch platforms by checking the web stores of Google and Amazon.
There is still one area where you might have serious investments locked to one ecosystem: movies and television shows. Apple’s iTunes store has been around for a decade and I know we’re not atypical with our vast holdings of hard-to-transfer iTunes videos. Likewise, movies and shows bought from Google won’t play on the iPad or Kindle. Amazon has built an app to let you watch its videos on the iPad, though not yet on Google’s Android devices (you can watch via the web site on the Nexus if you are willing to install Adobe Flash software).
Like music, however, video is an also an area where the ownership model is slipping away. Do you watch most of your shows on Netflix, Hulu Plus, HBO Go or some other subscription service app? Those apps are offered on all three platforms.
A final consideration is Amazon’s amazing deals for anyone subscribing to its $79/year free shipping service known as Prime. If you pay for Prime you get access to a ton of movies and TV shows for free. That can save a lot of money in the future in addition to any savings by buying a Kindle Fire now.
So take a survey. Ignoring music, do you have tons of video and possibly ebooks that you bought from Apple for your iPhone or iPod touch? And is it the kind of stuff you want to come back to and watch or read over and over again? That could be a lot of lost value if you switch tablets just to save a little on the upfront cost. On the other hand, Amazon’s ebooks and video can play on the iPad (and sort of on the Nexus) and you get all the free stuff if you subscribe to Prime. Google’s ebooks but not video play on the iPad.
There’s also the rest of our digital life’s ecosystem to consider. For file storage and syncing, calendars, contacts and email, some people are deeply embedded in Apple’s iCloud. Others are all Google, all the time. What do they say about Harry Potter and Voldemort? Neither can live while the other survives? Apple-istas will do best sticking with the iPad. iCloud doesn’t do Android. Google-ites? In the past, I have found syncing Google data to iOS devices to be a huge pain and subject to major limitations, but I should point out for more experienced users, Google has made the process easier recently, as explained by TheVerge. Nexus devices, obviously were made for it. You can also sync your Google account with the Amazon Kindle Fire’s calendar, email and contacts apps but, again, nothing for iCloud.
What are you actually doing with your tablet? When I reviewed the very first Kindle Fire, I said it was a good deal because it could do most of what you wanted to do on an iPad for less than half the price. And that’s still true today. If you want a tablet for mostly web surfing, reading ebooks, watching video, playing the occasional game and doing light email, the Kindle Fire HD line is hard to beat. Amazon has a smaller but more cultivated app store than Google and lags far behind Apple. But the actual hardware devices are pretty nifty, with really good screens, and at a bargain price. They also have the most innovative child control software by far.
Are you going to be doing “real” work or using your tablet as a laptop replacement? In this case, the Kindle Fires are a lot less appealing. They don’t play as well with other platforms. The iPad has plenty of software for writing, making presentations, editing photos and all that plus it benefits from the widest choices of keyboards. The Nexus works really well if your work is often via Google Docs and other Google services.
What about sharing a device or and handing one of these tablets off to your kids? The iPad stinks for sharing, absolutely stinks. Signing in and out of email accounts, iCloud accounts and the like is inconvenient and apps and movies and what not can’t be shared between iTunes store accounts. Given how annoying it already is to move and arrange apps just the way you want them on iOS, having other people move your cheese is no fun either. The Nexus is much better in this area — a recent software update added true multiple user accounts. And the Nexus is smart, storing only one copy of an app or other content that appears in more than one user’s account.
Amazon’s child control feature, called Freetime, brings sort of, kind of the notion of multiple user accounts to the Kindle Fire. It does offer by far the best and smartest child controls of any tablet if a kid is the primary user. The iPad child control screen is a nightmare.
And how much traveling will you be doing? While it’s possible to use the wifi hot spot feature on your phone to connect your tablet, it’s so quick and convenient to have built-in mobile broadband. It’s not free, typically adding about $20 a month to your cell phone bill, or $10 if you have a family plan on AT&T or Verizon. There’s nothing like the feeling of flicking on your tablet and getting right to work without having to mess with wifi sign ons or other devices to get connected.
If you’ve considered all the the issues above, you may have already come to a realization about which tablet to buy. People deeply invested in either the entertainment or business-y ecosystems of Apple or Google probably have the most obvious answers. If not, I would suggest that for the most budget-minded, for those planning to use their tablet mostly at home and for more for entertainment purposes, the Kindle Fire HDs are a great bargain. The savings come not just in the lower price but also with all the free content you can access from Amazon.
If you are looking to get some business done, it’s time to spend a bit more for the iPad, which not only has a far more robust and diverse selection of apps but also a better selection of accessories like keyboards, cases and other add-ons (blood pressure monitor anyone?). The Nexus line is second best here by a fair margin but totally workable and far better in the realm of Gmail, Google calendar and voice and all that.
As far as whether to go for 7″ to 8″ screens or the larger screens, think again about your budget and your usage. Small screens are cheaper and work best on-the-go. They’re also good for reading. Try holding a full size iPad in one hand for more than a few minutes – forget it. I don’t love the screen resolution of the iPad mini — both the 7″ Kindle Fire HD and Nexus 7 are much sharper. But after a short time using a lower resolution screen, it seems not many people can even tell the difference, so I wouldn’t get too hung up on that one spec.
By the way, if you can’t even decide whether to get a tablet versus a laptop or e-ink electronic book reader, I have looked at that question as well.