I think I was one of the earliest fans of Marco Arment’s ingenious Instapaper service. I even wrote up a rave review back in March, 2009. This is the original thing that let you save long web articles to read later in your browser or on your phone or ereader. The amazing feature that first hooked me was Instapaper’s ability to compile a bunch of saved articles into a personalized newsletter and email it once a day to my Kindle. Genius. Just think how many trees have been spared by the reduced volume of printing out long web pages.
But times change, competition grows and it’s now time to move on from Instapaper and its $12/year subscription fee (not to mention the bucks spent on separate iPad and iPhone apps as well as unofficial and finally official Android apps).
The main reason to leave is that competing products are more than good enough and cost less. Pocket, for example, has entirely free apps and a free service. It does almost everything Instapaper does that I need and it looks good, too. Adding the oddly named crofflr service to do the Kindle emailing trick costs a one-time fee of $5.
I’ve switched over to Pocket for the past two weeks and have had no problems at all on my iPad, iPod Touch, Galaxy Nexus Phone and Nexus tablet. Everything syncs nicely. The apps look really good and have enough font sizes to let me read in all conditions. Instapaper has a greater range of font choices but that’s not a critical issue. Pocket’s single serif and sans serif fonts are “good enough.”
To ensure that my reading material is downloaded to each app for offline use, I did need to tweak a setting. Under the “Offline Downloading” section of each Pocket app’s options, turn OFF “Download Best View” and then turn ON “Always Fetch Article.” Otherwise, Pocket sometimes wants to download an article from the web when you go to read it instead of keeping a cached copy available all the time.
Pocket also has those little snippets of code known as bookmarklets that you can slap on your browser’s bookmarks bar to instantly send the current web page over to your Pocket queue. And it has an array of other helper bits, like an extension for Chrome, to do the same. I’ll insert the usual Android brag here: just by installing the Pocket app on an Android device, you can send web pages from any other app directly to Pocket via the sharing menu.
The site’s extensive FAQs and discussion forums offer tips for connecting to other services. I wanted to have Pocket show up on the “send to” menu of Google’s online Reader, for example. A quick Google search found the instructions here.
There are, of course, times when we all pay more than we absolutely must for a product or service because of other benefits we receive or maybe just because we want to support a place we like. I often shop at local stores like Wellesley Books and Lower Falls Wine Co. in Newton, even though there are places to buy books and liquor cheaper, because I value their selection and service and I want to support local businesses and local jobs.
With Instapaper, though, it’s just the opposite. Marco Arment, who I once dubbed “the Mouth of Brooklyn” back in the day, is a one man mis-truth squad when it comes to too many of Apple’s competitors. His wacky theories and misstatements about Android are legion and he’s over-the-top on Amazon’s Kindle products, too. Personal favorite? When he whined about the build quality of a Kindle USB cable because, you know, Apple never has build quality issues or ships new hardware with imperfections or whatnot.
So — much credit to Marco for his beautiful and innovative reading service but time to move on. Sayonara and happy trails.