Stay away from Circuit City’s bogus “sale”

Well, I’ve experienced some scammy liquidation “sales” in my time (back when the local CompUSA went under, for example) but the buzzards running the current Circuit City “sale” really take the cake. So take my advice and STAY FAR AWAY FROM CIRCUIT CITY, at least until the posted “discounts” get to more than 50% off.

img00025I stopped in at the Circuit City in Natick this week, where posters on the store window advertised “10% to 40% off.” Yeah right. The list price of every single item I checked had been jacked up, so the “discount” was no bargain. The most egregious example appeared to be this 1GB 1TB external hard drive made by SimpleTech (see picture). You can find it online for about $150 without even trying. At the Natick Circuit City branch, under a sign offering 20% all hard drives, the Simpletech drive was listed for $279!! After the “discount,” that’s still $223. Insane.

I’m trying to be less outraged by this outrage since it’s the long-running game plan of the folks who take over closing retailers to run the liquidation events. Jack up the prices, start with minimal discounts, see how many customers you can rip-off and then slowly increase the discounts. A few years ago at the CompUSA sale, I managed to pick up multiple copies of Windows Vista at 70% to 90% in the final few days of the liquidation. But it took weeks before the discounts got that steep.

So please, don’t even bother wasting your time at Circuit City until the discounts on that big poster in the window hit about 50% minimum!


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23 responses to “Stay away from Circuit City’s bogus “sale””

  1. D9 Avatar
    D9

    Think…in a few months you'll be able to get Vista for 100% off!

    /

  2. D9 Avatar
    D9

    Think…in a few months you'll be able to get Vista for 100% off!

    /

  3. MIchael Avatar
    MIchael

    Too true! I did see a few items that were priced well at discount but you are correct that most were priced wayyyy toooo hiiiigh.

  4. Juan Avatar
    Juan

    You mean a 1 Terabyte hard drive NOT 1 Gb.

    typo, oops!

  5. ampressman Avatar

    Right! Thanks. Fixed.

  6. robinson Avatar
    robinson

    See Pogue's wonderful column about this in the New York Times and the excellent commentary from around the country. Don't hold your breath either for 50%… apparently, the stuff will be distributed and sold elsewhere long before that.

  7. ampressman Avatar

    Can you post the link? I can only find this post on the Gadgetwise
    blog by Eric Taub from January 20 at the Times web site.
    http://gadgetwise.blogs.nytimes.com/2009/01/20/

    As I mentioned in my post, I knew there were no bargains to be had
    right away but I assumed they'd be marking things down further by now.
    And I really didn't expect the degree of rip-off-hood.

  8. TheOtherLarry Avatar
    TheOtherLarry

    These bankrupt companies are liquidated by liquidation companies. They do exactly what this article describes – they jack up the prices, then discount the inflated prices. I guess they are hoping that most people won't notice the inflated “sale” price.

    I don't think these liquidation companies take into consideration that us tech geeks are usually very savvy about what technology stuff is priced.

    I agree – don't buy anything from Circuit City's Going-out-of-business sale!

  9. James katt Avatar
    James katt

    I looked at the prices.

    I can get a better bargain elsewhere – and can return it if unsatisfied. You can't return it from CC's “fire sale”.

    Circuit City is dying because it generally can't compete against others. This is then no crying matter. It is just the way of the world.

  10. […] Gravitational Pull – Stay away from Circuit City’s bogus “sale”] Category : […]

  11. mocanuck Avatar
    mocanuck

    Went in first day and found a canon powershot sd790is with the CCity advertised price of $179.99, 10% off. This matched lowest price we could find on pricegrabber, so we bought it. Wife double checked price on iphone while we waited in line. Yesterday, found they had marked everything up to MSRP (the camera was $200+) then applied the discount… so we actually saved $ by buying early. Might be the only time that works out… sure didn't look like they were moving much product.

  12. ampressman Avatar

    Crazy! The price was from the weekly advertising circular? That was
    the last gasp of the old regime before the liquidators took over.
    Also, the camera is under $150 on some shopping sites. For example,
    see http://www.ontimedigital.com/products.asp?produ

  13. […] Original post: Gravitational Pull – Stay away from Circuit City’s bogus “sale” […]

  14. none Avatar
    none

    The prices aren't “jacked up”, all prices go to normal price and then the discount is applied. Prices aren't any higher than MSRP.

  15. ampressman Avatar

    Please show me an MSRP for this Simpletech 1TB drive at $280.

  16. Ariana Avatar

    Take a look at Simple Tech's site and let me know whether they substituted a 2 in the price list
    http://www.simpletech.com/parts/s1000u.htm

  17. ampressman Avatar

    Way more than a two. So we can see that Simpletech is listing the
    drive o its own site for $133.99 to $167.99, all far below the bogus
    “list price” at Circuit City and considerably lower than CC's
    “discount” price.

    And the SImpleTech was not the only item with a crazy high price. It's
    just the only one I took a picture of. I also looked at keyboards,
    cameras and memory.

  18. Bob Avatar
    Bob

    Yes, I agree with this. I checked both the prices at the Natick store and the one in Milbury (Rt. 146). Both stores have prices higher than the actual manufacturer's MSRP for nearly all items. I wish someone could take these scum-bags to court and sue them.

  19. Robinson Avatar
    Robinson

    Ah, it wasn't Pogue, but the Washington Post's Pegoraro!

    He writes their regular tech column and a help blog Fast Forward. He's now done two blog posts–Google should find it. Or just to the Post's web site!

  20. ampressman Avatar

    Thanks.

    Rob's first column, when he visited a Circuit City in Baileys
    Crossing, Va., and chronicles a huge list of rip offs is here
    (published jan. 26):
    http://voices.washingtonpost.com/fasterforward/

    And a modest follow-up about the discounts increasing on some items is
    here (published Jan. 30):
    http://voices.washingtonpost.com/fasterforward/

  21. ampressman Avatar

    Thanks.

    Rob's first column, when he visited a Circuit City in Baileys
    Crossing, Va., and chronicles a huge list of rip offs is here
    (published jan. 26):
    http://voices.washingtonpost.com/fasterforward/

    And a modest follow-up about the discounts increasing on some items is
    here (published Jan. 30):
    http://voices.washingtonpost.com/fasterforward/

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  23. […] to these companies. I've also had plenty of fun on GravitationalPull calling out companies for rip-offs and anti-consumer back room […]

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