Tag: apple store

  • One of these things is not like the other: Apple store, Microsoft store

    I was an hour early for dinner with fabulous wife Whitney Connaughton and friends last Friday so I thought I’d tool around the local Apple store for a bit. The Back Bay Apple store in Boston is a thing of beauty — and it only took two years to get Boston’s historical commission to approve…

  • Apple fixing broken keyboards right in the store

    (Updated 9/8) I’m super-impressed today with how much repair work Apple is performing on broken keyboards right at the local-store level. I really munged up my Macbook Pro’s keyboard this week. I spilled a little bit of water on it but the even worse move was my next — I tried to “dry out” the…

  • Apple’s big new Back Bay store

    As part of the day job, got to attend the press preview of Apple’s new store in Boston’s Back Bay neighborhood. It’s on Boylston Street across from the Prudential Center Mall. It’s also Apple’s biggest. First floor is all Macs, second floor is for iPods and iPhones while the Genuis Bar and room for training…