Tag: danny kahneman
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Following up: the new iPhone is even more expensive
Got plenty of opinionated comments on my prior post about pricing of the new iPhone 3G. Thanks for all the comments. Just a couple of quick responses from me First, my main point is about how Apple and AT&T’s shift from higher up-front cost to higher per-month fees radically altered the sales projections. Thought experiment:…
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New iPhone pricing proves consumers are idiots
There’s lots of fascinating research about just how truly horrible consumers and investors we all are most of the time. The field of behavioral economics has produced much scholarship along these lines. Princeton professor Danny Kahneman won the Nobel Prize for economics in 2002 for his research showing in essence that people make radically different…